Urban Happiness

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Inside.Chanel – Inside Inspiring Idea


It has been a while since youtube advertisement did not follow the path “skip this ad” in my watch list.
And today I have discovered beautiful and interesting piece of art, designed for inside.chanel website.

http://inside.chanel.com/en/coco is an excellent example for story tellers and visual designers. It’s simple, very well designed and tells a great story. Of course, story of Coco Chanel is already exciting, but it’s worth 15 min of your time to see HOW the creative team told it (still searching for the creative agency, would appreciate a hint)

All I have learnt partly Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future and partly from A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms is beautifully showed in the inside.chanel webpage. Both books I would definitely recommend to any marketer to read. Especially “Winning the Story Wars” by Jonah Sachs, gives excellent examples and even guidelines of how to tell your brand story!

On the webpage chanel house publishes archives of photos and videos, including a recording of Marilyn Monroe saying what she wears to bed. Here I stop, enjoy 🙂


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Happy Thursday – People have power to empower

ImageAt this moment I’m working on the new website for Happy Thursday where I would like to publish draft of the “manifest” or you name it that I wrote for the front page. As you can see, no proof-read was done, so let’s focus on the content 🙂

I would really appreciate your thoughts and comments to the text, which will help me and Lyuba to make the webpage better.

Happiness is a choice that requires practice. It starts on the emotional level and follows with physical actions and decisions. Emotional level is perception of what happens around us, of opinions about people, events, problems or issues.

Happiness needs “balls’” to “f*** this shit” when we feel that we have to move on, to change circumstances or ourselves. But happiness is not about confrontation, it’s about growth and discovery of yourself and world around you.

Human beings with our positive of negative perception of live, with our right and wrong choices are always in search and doubt. Positive attitude sounds so easy and lovely, everyone can do that, “I will start it tomorrow with smiling to strangers”, you think. We are telling you, it’s a fantastic start, challenge starts to make it a habit. Challenge starts when circumstances sometimes go against us and everything seems to fall apart. Here is when extra strength is required together with ability to keep the positive attitude and smile on your face.

Long time ago we were writing about passive and active optimists. To keep the long story short, passive optimists are nice and positive people that always smile, think positively and when something goes wrong they keep the “Everything will be alright” attitude and do nothing or very little to solve an issue.

Therefore active optimist are the same positive and smiling people, but when they face the challenge they work their ass out to change the situation in a better way and keep the attitude “I will make everything alright”. See the difference, right?

Good thoughts have to lead to good actions. At Happy Thursday we are two naive girls that spent more than two years discovering happiness and trying to give you good stimulus and food for thoughts to change your own attitude in a happier way. Why did we do that? Because we believe in you and that you are capable to make the world around you a bit better. People have power to empower!

Everything that happens with you and your environment has two sides – one that sucks and one that will lead to better change. So learn to find and focus on the second one – it’s easy to say, but we believe you can do it. As well as you are capable to support and motivate your own people with your example and sometimes even a kind word. Don’t you remember, happiness is contagious 🙂

But please, don’t be mislead that happiness has to be found, discovered, created. You are already happy, accept it. Self discovery and changing your environment requires an extra effort and often we need little stimulus to motivate ourselves and keep on going. At Happy Thursday we were trying to give you the small stimulus every day with our posts, quotes, music etc to make the habit of positive attitude a bit easier. We hope we did our job right. Now we would like to give the opportunity to new people to run the initiative and find their own ways to empower you.

We thank you for motivating us, giving us the opportunity to make our little impact on you and your world. We wish you amazing changes in your life, we believe in you and know that you can make the difference!

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Lady and her dream

Dear reader,

Nata and LyubaPlease answer a simple question, how long does it take to figure out what do you really want from the life and what are your values and believes to drive you there? How do you distinguish good from evil?

Personally, I haven’t clearly defined it for myself yet, I only know that I want to make the world a happier place. People deserve to be happy, people are happy, but not everyone realizes it.

I want to support one amazing lady and my close friend, who figured out for herself what does she want to do and what are her believes that support the journey. This post is for Lyuba, my dearest partner in the Happy Thursday crime and great friend!

To follow her believes and make her positive impact Lyuba decided to go far, seriously far – 11,551.2 km is a loooong long way from Belgium to … Myanmar!

She wants to work with the company Proximity Design, fantastic guys who make life of poor people in Myanmar better. For example, they made a plastic pump for something like 17 US dollars to provide poor families with water. You know how many families already bought it? More than 20 000!

Lyuba is not only good in marketing (I know it for sure, long time ago she happened to be my boss at AIESEC), but she also has so much energy and passion to drive good changes in the society.

Guys from Proximity Design, this line is for you – looking at the really cool projects your are doing, you deserve to have her on board, you deserve to have the passionate talent in your team to make even bigger impact on Myanmar!

Whatever your decision will be, I wish you great luck for your next steps.

P.S. No, Lyuba doesn’t know that I wrote this post. Frankly, I have no idea what her reaction would be…


It’s been a while

It’s been almost year and half after my last post in the blog, saying that it’s “closed till the time when the blog would find new meaning in my colourful life”.

This year and a half I was running an initiative about happiness with my dearest partner Lyuba – we wanted to change the attitude of people in to a happier way. It does sound like never-never, but it was a good never-never that, first of all, changed both of us. So yes, a day before Thursday I’m writing the line that Happy Thursday will not be continued, we are not going to work on the project further on. It has played tremendous role in my personal life and happiness, first of all because of Lyuba – she is the best partner and a great friend that you can only dream of!

Still, I find the topic of human’s happiness as really an exciting one that worth of discovering. This is where my personal blog comes on the spot –  it will get the second life with the new topic, but this time from a different angle than Happy Thursday, new ideas and a bit different me. Another thing, that you, Sherlock, could have already noticed – it will be written in English.

Nata in metro

So let me re-introduce myself now – My name is Nata and I’m seriously curious about human’s happiness; how we interact and communicate in the new digitalized world with the new habits and behaviors; how urbans are changing us and we adopt the new urban environment. I’m in a serious long-term relationship with marketing, it’s been already for years and I’m enjoying it! Aaaand…I love good short movies and possibly cannot shut up about it even here 🙂

Hope you will enjoy reading my new old blog!

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Всем спасибо!

Всем спасибо! Все хорошо! Блог закрыт на реконструкцию до времен, когда он снова приобретет светлый смысл в моей красочной жизни!
Читайте чудные посты здесь (я тут со-автор с Любой): http://happy-thursday.posterous.com/
И живите счастливой оффлайновой жизнью!
Всем чмоки в этом чате!

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Choose Happiness, оно всегда вкуснее!

Кто знает меня получше,  могут подтвердить, что Ната – одуванчик, но чертовски скептический. Те,  которые не могут подтвердить что я одуванчик —  просто плохо меня знают)

Но я не о цветах, я о том, что они могут принести. И да, я не об аллергии) Я о счастье и моем жизненном настрое.

Точнее всего ее можно описать во фразе: “Я счастлива!  Без “потому что”!”

Акцентируйся на позитивном – оно всегда вкуснее! Нет абсолюта счастья, но есть ощущение, что именно здесь и сейчас ты счастлив. Да и жизнь слишком коротка и прекрасна, чтобы зацикливаться  на всякой откровенной херне.

Да и счастье —  это такая прелесть, которая приходит не по графику. Ты сам выбираешь когда тебе радоваться жизни и радоваться ли вообще.

Почему бы не в Четверг?) Подумали одни знакомые и начали поздравлять друг друга со Счастливым Четвергом.

Почему бы не поделиться этим с миром, подумали мы с подругой (одной из зачинщиц таких поздравлений) и создали Happy Thursday.

Почему это делает Люба: we do it for fun; we do it because have some spare time; we do it because it makes us happy. And hopefully we can fulfil our main goal – to make people smile, enjoy andshare. This my little (or big?) dream makes me be passionate about life and happiness every day, every moment.

Почему это делает Ната: потому что прет! Потому что это правда круто! Потому что я сама становлюсь счастливее! И потому, что Ната верит, что это сделает пару-тройку мудаков счастливыми людьми с искренней улыбкой!

Когда ты понимаешь, что ты помог  хотя бы одному человеку немного поменять свою жизнь в сторону счастья и начать восхищаться маленькими мелочами, которые творят чудную магию счастливого дня, тогда ты сам становишься намного счастливее. Ну правда!

Но, впрочем, это моя правда.

Если кому-то она импонирует – то читайте Happy Thursday, делитесь счастьем с другими на нашей фан-пейдж, оставайтесь на волне Счастливой Недели.

Делитесь счастьем! Хотя бы потому, что вы стоите ответной искренней улыбки!

У меня все 🙂


Нужен мальчик для танго

Дорогие представители сильного пола, живущие в княжем Львове.

Обращаюсь к вам.

Великолепная блондинка, она же я, ищет партнера для танго.

Про себя:

ideal woman).

С недостатков: скромность и плохо танцую танго.

Второе очень хочу исправить.

Но сама я до танго как-то не дохожу(. Поэтому, ищу партнера, перед которым будет стыдно не ходить на занятия.

Про сами уроки:

школа http://bandoneon.lviv.ua/

уроки 2 раза в неделю, в понедельник и среду, с 20.30 до 22.00. Оплата – 150 грн в месяц.

Требования к прекрасному молодому человеку:

Рост – 170+ (у меня самой 165+каблуки для танго. Согласитесь, нелепо, когда партнер на груди лежит).

внешность – хочу брюнета) люблю просто я брюнетов).

Среди пожеланий:  мальчик должен быть сипатичным. С симпатичным мальчиком приятнее танцевать, чем с не симпатичным. Впринципе, логично.

Про себя:




Дорогие мужчины, желающие научиться танцевать танго и покорять своим умением женщин, пишите в комментариях.